POST/ad_campaign/{campaign_id}/ad/{ad_id}/update_bid
This method updates the bid percentage (also known as the "ad rate") for the specified ad in the specified campaign.
In the request, supply the campaign_id and ad_id as path parameters, and supply the new bidPercentage value in the payload of the call.
Call getCampaigns to retrieve a seller's current campaign IDs and call getAds to get their ad IDs.
Note: This method only applies to the Cost Per Sale (CPS) funding model; it does not apply to the Cost Per Click (CPC) funding model. See Funding Models in the Promoted Listings Playbook for more information.Input
Resource URI
This method is supported in Sandbox environment. To access the endpoint, just replace the api.ebay.com root URI with api.sandbox.ebay.com
URI parameters
| Parameter | Type | Description |
|---|---|---|
| campaign_id | string | This path parameter specifies the unique eBay-assigned identifier of the ad campaign associated with the ad being updated. Use the getCampaigns method to retrieve campaign IDs. Occurrence: Required |
| ad_id | string | This path parameter specifies the unique identifier of the ad for which the bid percentage is being updated. Use the getAds method to retrieve ad IDs. Occurrence: Required |
HTTP request headers
All requests made to eBay REST operations require you to provide the Authorization HTTP header for authentication authorization.
The table below shows additional HTTP request headers that are either required, conditionally required, or strongly recommended for this method. Other standard HTTP request headers- opens rest request components page (not in this table) can also be used, but they are optional.
| Header | Type | Description |
|---|---|---|
| Content-Type | string | This header indicates the format of the request body provided by the client. Its value should be set to application/json. For more information, refer to HTTP request headers. Occurrence: Required |
OAuth scope
This request requires an access token created with the authorization code grant flow, using one or more scopes from the following list (please check your Application Keys page for a list of OAuth scopes available to your application):
https://api.ebay.com/oauth/api_scope/sell.marketing
See OAuth access tokens for more information.
Request payload
Copy complete valid JSON to clipboardRequest fields
| Input container/field | Type | Description |
|---|---|---|
| bidPercentage | string | The updated bid percentage value for the specified ad in the specified campaign. The bid percentage (also known as the ad rate) is a user-defined value which sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.
Note: This field has a minimum value of 2.0 and a maximum value of 100.0. Occurrence: Required |
Output
HTTP response headers
This call has no response headers.
Response payload
This call has no payload.
Response fields
This call has no field definitions.
HTTP status codes
This call can return one of the following HTTP status codes. For an overview of the status codes, see HTTP status codes in Using eBay RESTful APIs.
| Status | Meaning |
|---|---|
| 204 | No content |
| 400 | Bad Request |
| 404 | Not Found |
| 409 | Business error |
| 500 | Internal Server error |
Error codes
For more on errors, plus the codes of other common errors, see Handling errors.
| Code | Domain | Category | Meaning |
|---|---|---|---|
| 35001 | API_MARKETING | APPLICATION | There was a problem with an eBay internal system or process. Contact eBay Developer Technical Support for assistance. |
| 35002 | API_MARKETING | APPLICATION | Internal error. Please wait a few minutes and try the call again. |
| 35007 | API_MARKETING | REQUEST | The 'bidPercentage' {bidPercentage} is not valid. The bid percentage should be a single precision value. Minimum value: {minBidPercent} , Maximum value:{maxBidPercent}. |
| 35035 | API_MARKETING | REQUEST | The campaign with campaign id {campaign_id} has ended. |
| 35044 | API_MARKETING | REQUEST | No Ad found for 'ad_id' {ad_id}. Please correct the 'ad_id' and try again. |
| 35045 | API_MARKETING | REQUEST | No campaign found for campaign id {campaign_id}. |
| 35048 | API_MARKETING | REQUEST | The listing ID {listingId} is invalid or has ended. |
| 35052 | API_MARKETING | BUSINESS | The category {categoryId} is not supported by the Promoted Listing service for multi-quantity listings. |
| 35058 | API_MARKETING | BUSINESS | The listing ID {listingId} is not a fixed price item. This is a requirement for a promoted listing. |
| 35059 | API_MARKETING | BUSINESS | The listing ID {listingId} is not a multi-quantity item. This is a requirement for a promoted listing. |
| 35061 | API_MARKETING | BUSINESS | The campaign with 'campaign_id' {campaign_id} is being synced to match the specifications of the campaign. Please wait a few minutes and try the call again. |
| 35063 | API_MARKETING | BUSINESS | The campaign with 'campaign_id' {campaign_id} is ending soon. No update operations are allowed on this campaign until it ends. |
| 35064 | API_MARKETING | BUSINESS | This operation is only supported for key based campaigns. |
| 35075 | API_MARKETING | BUSINESS | The category {categoryId} is not supported by the Promoted Listing service for single-quantity listings. |
| 35077 | API_MARKETING | BUSINESS | To use Promoted Listings, you need to improve your seller level to Top Rated or Above Standard and have enough recent sales activity. |
| 35078 | API_MARKETING | BUSINESS | To gain access to Promoted Listings, you must be in good standing with recent sales activity. |
| 35089 | API_MARKETING | BUSINESS | We are currently testing a premium ads product with a small invite-only group. We will share more information when we are ready to expand. |
| 35113 | API_MARKETING | BUSINESS | This operation is not supported when selected adRateStratergy is DYNAMIC for the campaign. |
| 35113 | API_MARKETING | BUSINESS | This operation is not supported when selected adRateStratergy is DYNAMIC for the campaign. |
| 36101 | API_MARKETING | REQUEST | This functionality is not supported for the CPC funding model. |
Warnings
This call has no warnings.
Samples
New to making API calls? Please see Making a Call.
Note: Identifiers, such as order IDs or user IDs, and personal data in these samples might be anonymized or may no longer be active on eBay. If necessary, substitute current, relevant eBay data in your requests.
Sample 1: Update the Bid Percentage
This sample updates the bid percentage for the specified ad to 11 percent.
Input
The inputs for this sample are bidPercentage and the campaign_id and ad_idas URI parameters.
POSThttps://api.ebay.com/sell/marketing/v1/ad_campaign/1********4/ad/1********4/update_bid
Output
A successful call returns the HTTP status code 204 No content. This method has no response payload.